![]() ![]() Read more What’s wrong with free streaming?Īs the biggest streaming music service, Spotify is most under the cosh in this debate. ![]() Taylor Swift pulled her music from Spotify in 2014 in protest at that company’s unwillingness to let her remove it from its free tier, while this year Lucian Grainge – boss of major label Universal Music – has talked publicly about his concerns over free streaming. People really feel like music is free, but will pay $6 for water,” said Jay Z in an interview with trade magazine Billboard. “People are not respecting the music, and devaluing it and devaluing what it really means. The big message from Tidal’s launch was its new owners’ determination to restore the value of music in the eyes (or ears) of listeners, which means making them pay for it, rather than listening for free, as they can on the advertising-supported tiers of rivals Spotify and Deezer. Why do these artists want to own a streaming service? It has yet to confirm whether labels will also get stakes in Tidal, as they have with Spotify, or whether it plans to raise money from venture capital investors. ![]() The company is pitching itself as “the first artist-owned global music and entertainment platform”, and promising to give shares to other musicians too. All appeared at the company’s press conference on Tuesday, and all have equity in Tidal too. Not just Jay Z, but Arcade Fire, Beyoncé, Calvin Harris, Coldplay, Daft Punk, Deadmau5, Jack White, Jason Aldean, J Cole, Kanye West, Madonna, Nicki Minaj, Rihanna and Usher. Tidal is under new ownership, and those owners are musicians. ![]()
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